Neurodiversity and Soft Skills: Navigating Sales and Communication with Autism

In this episode of The Power of Soft Skills in Sales, host Evgeniy Kharam sits down with Brian Laing, a cybersecurity veteran and high-functioning autistic professional, to explore the unique intersection of neurodiversity and soft skills in business.

Brian shares his personal journey—from technical roles and partnerships to navigating communication challenges in professional settings. He breaks down what "masking" means, why social environments can be overwhelming, and how he’s learned to build relationships through self-awareness and adaptation.

This episode is essential listening for anyone in sales, leadership, or people-facing roles who want to better understand how neurodivergent individuals navigate communication—and how we can all become more inclusive and effective communicators.

Topics Covered:

• What soft skills mean for someone with autism
• The concept of masking and its emotional impact
• Practical strategies for improving communication
• Why empathy and literal language matter
• Building professional relationships as a neurodivergent person
• How companies and individuals can be more inclusive

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