Episode 7

full
Published on:

28th Jan 2026

Why Brilliant Ideas Get Lost Without Soft Skills - Tanja Diamond

Brilliant ideas don’t fail because they lack value.

They fail because they aren’t understood.

In this episode of Cyber Inspiration, Evgeniy Kharam speaks with Tanja Diamond, a business and life strategist and TEDx speaker coach who works with highly intelligent, technical, and innovative leaders.

They explore why communication is the result of how you show up, not just what you say — and why smart people in tech, cybersecurity, and consulting often lose their audience without realizing it.

Topics include:

• Why soft skills matter more than ever in technical fields

• How excitement and speed can cause people to disengage

• The role of presence, intent, and emotional buy-in

• How to communicate complex ideas clearly and calmly

• Building trust without relying on scripts or small talk


This episode is especially relevant for cybersecurity professionals, technologists, consultants, and leaders who need their ideas to land.

All Episodes Previous Episode

Listen for free

Show artwork for The Power of Soft Skills in Sales

About the Podcast

The Power of Soft Skills in Sales
From Tech to Trust
"From Tech to Trust: The Power of Soft Skills in Sales" is a podcast that dives deep into the transformative impact of soft skills in the world of technical sales. Hosted by Evgeniy Kharam, the show brings together thought leaders, industry experts, and sales professionals to discuss how mastering soft skills can enhance communication, build stronger relationships, and ultimately drive sales success. Inspired by Evgeniy's book Architecting Success: The Art of Soft Skills in Technical Sales, this podcast serves as a valuable resource for sales professionals, founders, and anyone looking to unlock their full potential in the business world. Tune in to learn actionable insights and strategies that will help you navigate the ever-evolving landscape of sales with confidence and trust.

About your host

Profile picture for Evgeniy Kharam

Evgeniy Kharam

https://www.linkedin.com/in/ekharam/
Evgeniy has the opportunity to spend more than 40,000 hours working in cybersecurity,
providing pre and post-sales support in various technologies and later as an architect and principal consultant.
Evgeniy is very passionate about technology, vendors, and architecture. He brings a lot of knowledge about VAR, MSSP, and technical pre-sales. He believes in connected infrastructure that there is a significant need for vendor consolidation and the ability for security control to integrate and share information.
Evgeniy is proficient in speaking on most cyber security technical domains, which include: Endpoint Security, Network Security, SIEM/SOC/SOAR, SASE/SEE, VMS, and many more.
In 2020, Evgeniy co-hosted a Security Architecture Podcast. The podcast format focuses on architecture and vendor integration into the customer environment
In 2022 he founded the Cyber Inspiration podcast; the podcast explored the minds of CTOs and CEOs when they started their cyber security company!
Personal: Evgeniy has four kids, a daughter, a son, and twins (boy and girl) . Twins are a great way to learn to multitask, and nothing scares me anymore :)(besides snakes)
Hobbies: Photography, podcasting, public speaking, snowboarding, whitewater canoeing, SUP, mountain biking, motorcycles, breathing techniques, and gadgets